Individual donors contribute nearly 70% of the $400+ billion given to charities each year. This makes individual donor giving a priority and major area of opportunity for most nonprofits.
Yet, the truth is, today’s donor is tough to engage. Her attention is fractured, she is daily berated by thousands of messages, and retreats to personal feeds and friend recommendations when choosing brands or causes to connect with. And, even if you earn her attention, there’s a 75% chance she’ll never give to your nonprofit again.
This landscape has upped the ante for growing donor loyalty and requires your team to be intentionally focused on each lever that drives lasting engagement.
So, in this webinar, Noah Barnett, Virtuous’ Director of Research & Insights, will address this challenge head-on. He’ll show you the framework he used to grow giving and increase donor loyalty during his 7+ years working in nonprofit fundraising.
During the webinar, you’ll learn:
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