How to Grow Your Donor Base & Increase Donor-Loyalty in Today’s Distraction-Filled World

Individual donors contribute nearly 70% of the $400+ billion given to charities each year. This makes individual donor giving a priority and major area of opportunity for most nonprofits. 

Yet, the truth is, today’s donor is tough to engage. Her attention is fractured, she is daily berated by thousands of messages, and retreats to personal feeds and friend recommendations when choosing brands or causes to connect with.  And, even if you earn her attention, there’s a 75% chance she’ll never give to your nonprofit again.  

This landscape has upped the ante for growing donor loyalty and requires your team to be intentionally focused on each lever that drives lasting engagement. 

So, in this webinar, Noah Barnett, Virtuous’ Director of Research & Insights, will address this challenge head-on. He’ll show you the framework he used to grow giving and increase donor loyalty during his 7+ years working in nonprofit fundraising. 

During the webinar, you’ll learn:

  • How today’s donor is changing and the impact this has on how your nonprofit must engage with her. 
  • The three primary growth levers of individual donor giving and how to measure each the right way. 
  • A proven 3-step framework that you and your team can use to align activities to specific growth levers to increase effectiveness. 
  • Recommended “plays” — regardless of your nonprofit’s size — you can use right now to increase donor engagement. 

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