How to Write a Great Fundraising Email (using Data)

Presented by NextAfter and Virtuous, learn how to craft the perfect fundraising email for your donor base.

Email is a main driver of online fundraising revenue, especially as more baby boomers start to choose online giving over other methods. But crafting the right message at the right time can be tricky! We’re here to help.

Hosted by Brady Josephson of NextAfter, this webinar provides valuable insight for writing and designing the best fundraising email. Drive generosity, engagement and donor retention by following these steps. 

Learn how to optimize the two main components of your fundraising emails, based on insights from over 250 experiments. You’ll walk away knowing: 

  • How to use the email envelope to open your emails and engage with your content
  • How to write strong email body copy that motivates people to click through and make their donation

Our must-see webinar will provide you with ideas, strategies and resources to improve your fundraising emails. Just fill out the form to start learning! 

About Brady Josephson of Next After

Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world.

Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

He’s spent his entire career in the nonprofit world working for nonprofits, in technology, and as a consultant. He’s an international speaker whose work and writing have been featured in The Huffington Post, Christianity Today, NPR, and The Chronicle of Philanthropy.

Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, son Hendrix, dog Melly, and cat Thor. You can follow him on Twitter at @bradyjosephson.

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