Digital marketing can feel overwhelming. You have emails, landing pages, social media, “code” and everything in between. It’s hard to take a step back to get a handle on what you’re say, where, and to whom. If you don’t know what you’re saying and who you’re speaking to, it’s hard to address any issues you might have in your acquisition or retention strategy. If you can’t identify issues with your acquisition and retention strategies, you can’t grow.
Knowing who you’re speaking to can make a massive difference in your content strategy, welcome series, and digital marketing funnel — but you don’t know what you don’t know.
If you haven’t read our blog post, 5 Steps to Personalize Your Donor Communication, start there. We’ve put together this content mapping spreadsheet to help you know exactly who you’re communicating with and to identify holes in your digital communication strategy.
Download The Content Mapping Spreadsheet for Nonprofits today to accelerate your marketing efforts!